Virtual Assistance & Online Marketing for Mortgage Professionals
What’s more important to the survival of your mortgage business than sales and marketing combined?
Way back in 2004, I offered the opinion that the regulatory environment is more important to the success of your mortgage business than marketing and sales combined. The feedback I received from my ezine readers told me I struck a chord.
All the glossy postcards and website search engine tactics in the world will not help if regulations make it difficult for you to conduct business. What we saw in 2004 is coming to pass.
What is one way to proactively deal with the regulatory environment? Participate in your trade association’s Regulatory Committee.
Why participate in the Regulatory Committee?
- Participate in the Regulatory Committee to protect your interests.
Every mortgage trade association has members from different segments of the industry. While a committee works to protect everyone’s interests, it stands to reason that a regulatory committee made up of all mortgage brokers will be more concerned with the effect regulation has on brokers. It behooves you, therefore, to participate in the committee to make sure the interests of your segment of the industry are represented. - Participate in the Regulatory Committee because they need your help.
Let’s face it. To many people the Regulatory Committee is nowhere near as interesting as the Membership, Programs or Events Committees. - Participate in the Regulatory Committee to gain a competitive advantage.
How would you like to be one of those “in the know”? By participating in the Regulatory Committee you have the opportunity to know what’s “coming down the pike” long before everyone else. While your competitors scramble to figure out what the latest edict means, you have already had the time to make the changes in your operations, and are now poised to leverage the change to your business’ advantage.
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JC Kadii, Mortgage Virtual Assistance and Online Marketing Services . 770-469-7385. Are you reaching out to the 70% of new buyers who start their search online? Our team provides results-driven mortgage internet marketing services. Visit our website and sign up for the More Closings email newsletter to receive the report 6 Steps to More Referrals.
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